Concept Branding Group adds Steve Ravinski to Hospitality ... - PR Web (press release) 7 Jan 2009 at 4:00am Concept Branding Group adds Steve Ravinski to Hospitality ...PR Web (press release), WA - 4 hours agoSteve Ravinski comes to Concept Branding Group with over 23 years of restaurant/bar/foodservice experience, including 10 years as a restaurant owner, ...
New York Store?s Ads Play Funny and Rude, Like the City - New York Times 6 Jan 2009 at 7:42pm New York Store?s Ads Play Funny and Rude, Like the CityNew York Times, United States - 12 hours agoAs of now, there are no plans to extend the branding effort to J&R?s print ads, meaning its circulars and newspaper ads will maintain their look. ...
Happy Mondays, Academy, Glasgow (Independent) 6 Jan 2009 at 7:13pm The past is getting closer all the time, as ? just like a packaged nostalgia bill of old beat-combos or glam-rock groups ? this Fac 51 Hacienda tour has reunited leading lights of the late Eighties Madchester scene such as 808 State and New Order's Peter Hook for one more hoorah. The branding was better for this show, of course, and the crowd a lot more rowdy, but it essentially preached to a ...
Natural Health Trends Appoints New Senior Vice President of Marketing for Global Operations (Mark... 6 Jan 2009 at 4:15pm Natural Health Trends Corp. announced today that Linda Lucas Padilla has joined the Company as Senior Vice President of Marketing. In this newly created role, Ms. Padilla will be the Company's principal marketing executive responsible for strategic global marketing support, company branding, product marketing and development, recognition, incentive and event planning.
BRANDING WITHOUT BIAS - TMCnet 6 Jan 2009 at 3:45pm BRANDING WITHOUT BIASTMCnet - 16 hours agoKaren M. Greenwald, President of The Burbank Group, LLC (www.burbankgroup.net), a DC Metro area branding, strategic message, advertising, ...
GRID2 Exhibits Retail Store and Branding Designs at NRF Show ... - Furniture World Magazine (pres... 6 Jan 2009 at 1:47pm GRID2 Exhibits Retail Store and Branding Designs at NRF Show ...Furniture World Magazine (press release) - 18 hours agoAward-winning design firm GRID2 exhibits its retail store and branding design work in space #32 at the 98th annual National Retail Federation (NRF) ...Miller Zell ? Enter A New Dimension At National Retail Federation ... Newswire Today (press release)all 14 news articles
Recession May Move Mobile Away From Branding - AdAge.com (subscription) 6 Jan 2009 at 1:11pm AdAge.com (subscription)Recession May Move Mobile Away From BrandingAdAge.com (subscription) - 19 hours agoFor now, some say mobile has several strikes against it as a branding channel. On most handsets, the screen is too small and the multimedia capabilities are ...
Source Technologies rings in new year with new branding - Self Service (press release) 6 Jan 2009 at 12:35pm Source Technologies rings in new year with new brandingSelf Service (press release), KY - 20 hours agoWe want to recognize this transformation with branding elements that reflect where we are going as a company." The new green and grey logo was developed to ...Source Technologies Introduces New Corporate Brand SYS-CON Mediaall 11 news articles
Getting More Conversions While Branding for Google Checkout (WebProNews) 6 Jan 2009 at 11:32am Back in October, when Google offered some tips for the then-upcoming holiday season, they suggested using Google Checkout badges in your AdWords ads. They said that ads that do this have a 10% higher clickthrough rate than those that don't. read more
Getting More Conversions While Branding for Google Checkout - WebProNews 6 Jan 2009 at 11:18am Getting More Conversions While Branding for Google CheckoutWebProNews, KY - 21 hours ago... less good for competition like EBay-owned PayPal," says Philipp Lenssen at Google Blogoscoped. It could certainly go a long way in branding the service.Clickable Ads With Checkout Icon Search NewzGoogle Says, Google Checkout Increases Conversion By 40% & Clicks ... Search Engine Landall 3 news articles
Bill backers are 'ignorant in governance': mayor (Sun Star) 6 Jan 2009 at 11:17am CAGAYAN de Oro City Mayor Constantino Jaraula laughed off Tuesday the opposition's "show of force" during the regular City Council session Monday, branding the protest as "plain politicking."
Vicar removes 'scary' cross from his church (Evening Standard) 6 Jan 2009 at 9:49am A VICAR ordered the removal of a sculpture of Jesus Christ being crucified from the front of his church after branding it "unsuitable" and "a horrifying depiction of pain and suffering".
Personal Branding Predictions: The Top 9 for '09 - MarketingProfs.com (subscription) 6 Jan 2009 at 9:45am Personal Branding Predictions: The Top 9 for '09MarketingProfs.com (subscription), CA - 22 hours agoby William Arruda When I starting my personal-branding business eight years ago, virtually no one had even heard of personal branding, let alone considered ...
Branding Tap Water to Replace the Plastic Bottle (Scientific American) 6 Jan 2009 at 8:10am What began as a public relations campaign to encourage people to switch from bottled water to tap water has turned into a brisk business. A year ago Eric Yaverbaum, president of the public relations company Ericho Communications, and Mark DiMassimo, founding partner of the DiMassimo Goldstein advertising agency, created Tappening, a campaign and a Web site (www.tappening.com). They intended ...
Creating An Unconscious Brand
Branding is a big topic in today's business world. Everywhere we look we can see examples of branding. Just think of companies like McDonald's, Coca Cola, and Toyota. These companies work hard to create and maintain their brand images. Branding is actually somewhat of a recent phenomena in business. It was started back with Proctor and Gamble when they decided to name one of their soaps Ivory. Naming the soap proved to be an excellent idea to the determent of their other soap products. People stopped buying the generic soaps and began buying Ivory. Because of the success of Ivory, P&G realized the importance of branding and began a branding revolution. Moreover, branding is not just for companies; individuals have their own brands too.
You may not think of yourself as a brand, but you are. Most of us do not work at creating a specific brand like the big name products that we have all come to know and love. But, it doesn't matter. We are creating a brand everyday, consciously or unconsciously. Unfortunately, most of us are creating our brands unconsciously.
Everything we do, say, wear, every expression and even things we don't say and do create a brand. We cannot not communicate our brand because it is part of who we are. We might have a brand as a trustworthy person, or a good friend, or perhaps something not as positive such as someone who is always late. Our brand is communicated everyday by every action we take.
Stop creating an unconscious brand. Your brand is important because it says who you are and what you stand for. It communicates a great deal of information about you and can help or hurt you. Instead of being oblivious to the brand you are creating, begin taking charge of your brand. Your brand lets others know what you stand for, what they can expect from you and what kind of person you are. Make sure it communicates accurately.
AdAge.com (subscription)