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Branding - Search Results (134):

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The Importance of Branding - Can It Really Make a Difference?

As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living....


Brand Yourself For Internet Marketing

The thing about branding is that you do not want to brand yourself with everything. The best thing is to brand yourself with one or possibly two things....


Non-Profit Marketing: 5 Reasons Why Branding Can't Wait

If asked to rank their current and future needs, many managers of non-profit organizations would likely place branding at the bottom of the list. If asked why, some might reply: "I can’t afford to undertake a major branding effort right now....


Web Branding: Integrity Exposure

Ask twelve different marketing experts about web branding and you will likely receive twelve different answers. What may be most unusual is the fact that all of them could be right....


Brand Identity - Building Your Brand With Integrity

Building a brand is not a gimmick or fluke, marketing for deep positive branding is a necessary part of business. If marketing with integrity is at the core of your business, you can develop branding strategies that are customer focused built on your values....


Branding in printing

When you encounter the term branding in printing, the logos, designs and styles that are inherent are the first things that come to mind. Branding, if you dig deeper are not just these things....


Corporate Branding

In certain cases the company name itself is used as a family brand name under which varied products of the company are marketed. This process is called corporate branding....


Shattering the Branding Myths

If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true....


Branding Services - Brand Identity Guru

Branding Services is a tactic that marketing executives and managers should not only understand, but also employ. Branding services helps your company clearly position your company over your competition by branding your product/service in the minds of your target markets....


Importance of Business Branding

Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one....


Branding

Often the more a thing is discussed the less it is understood. Words have a point of diminishing return....


On Branding

Situation: Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is really heating up....


The New Brand You

"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc....


Internet Branding

When talking about Internet branding, positioning is the key. Positioning is the act of fixing the exact locus of the product offer in the chosen market; it decides how and around what distinctive feature the product offer has to be couched and communicated to the consumers....


Web Marketing and Traditional Advertising are more Effective with Proper Branding

It really won't matter if no one knows your product or service because you haven't branded your business correctly. Some companies and businesses spread their ad dollars around with direct mail, radio, broadcast and web....


Another Kind of Horse Brand: Business Branding in Equine Marketing

It's winter time, the breed inspection season has come and gone in North America, and along with it branding season. Branding season for horses--NOT for horse BUSINESSES....


Creating An Unconscious Brand

Branding is a big topic in today's business world. Everywhere we look we can see examples of branding....


How to Brand a Small Business

Anyone who says you cannot brand a small business have never studied how Franchise Companies start and grow in their communities and then end up taking out the competition for regional domination. Sure you can brand a small business, heck I did and within a 8-year period I took my well-branded small business and turned it into a much larger business in 23-states, 4-countries, 450 cities and 110 major markets, it can be done....


Small Business Marketing And Advertising: Branding vs. Direct Response

Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response--i.e....


Building a Brand for Your Business

When most people think of branding, they usually think of major corporations like McDonalds, or perhaps they think of the products on their grocery store shelves. No matter how you think of branding, branding is critical to every business in every marketplace....


Introduction to A Branded World: Adventures in Public Relations and the Creation Of Superbrands

You'd have to labor to shield yourself from the power of Branding; it's hard to avoid it in today's business and social climate. Even in the backwoods of very, very small-town America, you couldn't emancipate yourself from the in-your- face concepts of Branding messages from all over the world....


Why Branding Metrics Are Important In Business

If there is one thing every marketer should know about branding metrics, it is this: a particular metric is useful only when you yourself can take a particular action as a result of information about the brand that has been revealed. Furthermore, that particular metric should also have the ability to be significantly linked to the overall performance of your company....


Stop Branding Your Products and Start Branding Yourself!

Branding has power. Real power....


Health Care Branding

Brand decisions are an integral part of product policy in health care. When a marketer opts for branding a health care product, he is intending to create an asset out of his brand....


Branding Advertising Agency

Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally!...


Benefits of Corporate Gift Giving Can Never Be Understated

Why purchase corporate gifts? The benefits of corporate gift giving can never be under-stated!...


Branding vs. Direct Response in Small Business Marketing and

Think your small business's advertising and marketing need to build your brand? Have you considered these important reasons why you should get some direct responses to pay the bills before dedicating resources to branding?...


Web Branding: As The Onion Peels

Web branding is the process of condensing the focus of your web-based business to the point where there is clarity about what makes you unique. This process is more than simply coming up with a clever slogan; it is defining your business so precisely that you define a new category or description for your business....


A Coke And A Smile: Should You Sell An Image?

“Have a Coke and a Smile” Did reading that make you feel warm and fuzzy? Did you imagine yourself as one of those happy people in a Coca Cola ad sharing a cool, refreshing Coke and some laughs with friends?...


Are You Brand Worthy? Are You Brand Worthy? 

Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear....


Branding Yourself For Online Longevity

Let me talk a little bit about branding yourself for online longevity. You are either going to make spurts of money, or you are going to ruin your business where you do not have longevity because of your branding....


It's About Experiences, Not Logos

A lot of marketing experts (self-proclaimed) would have you believe that a logo and corporate identity package is all there is to a brand. I know some businesses which want to change their logo regularly in hopes that it will somehow magically improve their brand and their business....


Branding Strategy - Brand Identity

Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your “brand” with such superficial cosmetics is like saying that people are really only the sum of their name, face and sometimes their clothing But branding is a thoughtful discipline that strongly belongs to the long-term strategy of an organization; brand strategy is, or should be, business strategy, and vice versa....


Political Branding and Marketing

Political strategists, branding gurus and image consultants could learn a lot from the modern corporate successes in branding. In each political season we see positioning by the front-runners to get your vote....


Web Branding: Coffee Drinking Checker Players

Unique selling points can be used to help understand web branding, but the essence of branding is always a much bigger picture. It's only the best of `good starts' to define your selling points, but at the end of the day you are wanting to help consumers understand who you are as much they understand what you do....


Your Service Firm's Brand - It's Your Voice!

Branding, branding, branding. About every fifth newsletter or article I see online or in business journals has some spin on branding....


Is Branding a Legitimate Internet Marketing Strategy

Internet marketing is all about hard results, not generic concepts of branding. Still, there are ways to go about branding your product or service on the net without spending a fortune....


Brand your business

Branding is more than just product recognition inherent in the printed materials that they may be using. It is actually the overall impression, both intellectual and emotional, that people will have about your company, products and services....


Branding and Employee Communication

In the I-HR newsletter, moderator Beth N. Carvin asked if the idea of branding could be used effectively to improve productivity and retention....


Web Branding: Accepting A Helping Hand

Web branding is the skill of taking your product or service and finding ways to provide an emotional connection with the consumer. However, web branding may actually serve a dual purpose....


Branding and Internal Communication

In the I-HR newsletter, moderator Beth N. Carvin asked if the idea of branding could be used, effectively, to improve productivity and retention....


Great Methods Toward Low Cost Brand Development

All companies should brand themselves but most newcomers and experienced companies alike fail to perform here in terms of being money smart. Here is one place you will find information on scalable methods to building your brand, interacting with your consumers, and developing the trust in line with it....


Build Your Business Through Brilliant Branding

Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product....


Brilliant Branding Builds Business

Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product....


Brand Identity Guru - Is Your Brand Vital?

The world is not waiting for you…or your product or service. Or your firm....


Why You Should Work Internet Corporate Branding Into Your Marketing Plan

Are you in the process of learning how to make your online business as successful and as profitable as it could possibly be? If so, you are likely looking for ways to market your business to the general public, namely internet users....


Marketing Becomes Easier When the Brand is YOU

For a consultant, solo professional, or other type of entrepreneur, YOU are the brand. Marketing your business is about marketing YOU as the best choice for your customers' needs....


Corporate Branding – Don't Forget Your CDs!

Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years....


Corporate Branding - Don't Forget Your CDs!

Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years....


It's Not The Logo, Stupid!

Branding is a hot topic these days. It's not only related to products, but to the "brand" of celebrities, political campaigns, and even cities....


Packaging and Marketing yourself - Brand You

Branding is a process started by large corporations like Nike as part of a marketing strategy in the 1980's. It is a concept which had them selling their customers an image and an idea....


Branding Company

OK, so your company has proven itself or shows promise that it will. You have a good product and a hungry market....


Packaging and Marketing Yourself Brand You

Branding is a process started by large corporations like Nike as part of a marketing strategy in the 1980’s. It is a concept which had them selling their customers an image and an idea....


Make Your Own Brand!

There are millions and millions of websites on the Internet. You NEED to be different in some way from all of them!...


Importance Of Branding With A Perfect Logo

You know how the old saying goes, ‘you get what you pay for’. It’s true, you get what you pay for....


The Five Dominant Models of Branding

What’s the best branding strategy for your company? The answer is, it depends....


Online Branding Consulting: What It Can Do For You

Are you in the process of starting your own online business? If so, there is a good chance that you have heard of branding before....


Building Your Brand

In today's world of global commerce, branding is not only recommended, it is essential. In the vast array of websites, consumers lose interest quickly....


Small Business Branding Practice

Branding is a unique thing that can create business longevity for you. I am not saying that that is going to happen initially, those that have bad business practices, after a year or two, or even six months, they will soon become like that, they will wonder where their next sale is going to be....


Develop Your Marketing Collateral

Developing Your Business Image: You need the right items to provide information about your company to many different people, including employees, investors, existing and potential clients and the media. Your company´s success will depend upon how well you communicate the information about your business, and that depends on how well you prepare collateral marketing items such as company and product fact sheets, logos, brochures, websites, newsletters, press releases, biographies of key employees and all the other communications that influence your customers’ opinion of your company....


Case Study: Small Business Branding By Maid In The Shade

Effective branding is key to getting your small business to spread. Maid in the Shade is an example of how two women with an entrepreneurial spirit and dedication can create a successful business with hard work and solid branding....


Loan Officer Marketing – How Branding Shapes Your Prospects Perceptions

Social scientists have proven that people experience what they come to expect. It’s like the first time you watched your favorite movie....


Internet Business Branding (Co-Branded)

Branding Affiliate websites is an area that is creating a lot of money for many larger companies that offer affiliate programs. This is how it works you sign up as an affiliate and choose a template that has the look at feel that you like and your identity is promoted while the hosting company remains virtually invisible and undetectable to the consumer....


Quick Tactics To Brand Your Business And Make More Sales

This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition....


Understanding Your Personal Branding!

In the world today, there are two distinct groups of people, those who understand the power of personal branding and apply it to all facets of their lives, and those who aren’t even aware of it’s existence as a force impacting on their lives on a minute by minute level. So what is this phenomenon of personal branding?...


Immere Branding Guide VOL 1

THE BUSINESS OF BRANDING Good branding is vital to the long-term success and growth of your company, however, branding concepts are often poorly understood. For this reason Immere have put together a few simple ideas for consideration when branding is on your company agenda....


Branding: All My Ex's Live In...

...my senses. I know, you were thinking ‘Texas’....


Positioning and Branding - Brand Identity Guru

Where is your brand positioned in the marketplace? How is it perceived, both positively and negatively?...


Marketing Secret Used By Rush Limbaugh & Fidel Castro Attracts Cash & Customers Like Flies To Honey

If you'd like to explode the power and reach of every single marketing piece you send out -- whether it's on TV, on the radio, in a print ad, in an email, on a website or even on a lowly postcard -- then this article will show you how. But first, please take a moment to study the following list of names: Jesus Christ -- Oprah Winfrey -- Fidel Castro -- Dr....


Brand Strategy - Brand Value - Brand Identity Guru

Developing brand strategy is extremely critical. The most important asset your company has is its brand....


Branding Your Home Business - Six Cash Savvy Benefits

Branding a Home Business is first about honing your skills, narrowing your focus, and getting clear on "Projecting" what you're passionate about. Home Business Branding is not just about you being better than your competition....


Brand Identity and the CEO

This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. “What do the most successful brand initiatives have in common?...


POSITIVE COMPANY BRANDING

Company branding is one of the most important components of your marketing plan, particularly when you are making an effort to establish your company's position in the marketplace. Identity, differentiation, and reputation are all part of the company branding package....


Every Internet Marketer should have a KISS Website

The title of this article may prompt you to think that you should have a website based off the rock band “KISS”. No, “KISS” in this case refers to the old marketing adage “Keep It Simple Stupid”....


What the Heck is Branding and Why Should I Care?

There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it?...


Hair, Medicine and You: The Power Of Emotional Branding

At times it can seem as though the airwaves (especially late at night) are saturated with commercials touting the latest cure for hair loss. Some of the most ubiquitous advertisements are for hair transplant surgery....


Branding, Speed, and Sound - Three Important Items of Interaction Design for Electronic Kiosks

There are many things to consider when creating a software interface for an electronic kiosk. One of the areas that needs a particularly vested interest is the interaction design of the kiosk software....


Brand to Sell Well

Branding is an application of appropriate marketing techniques in the right proportion to a product. Brand management is to manage the forces in a market suitably to win favors for the product....


Think Beyond Today and Start Branding Your Future

One of the subjects that has been thrown around a lot lately is branding. I guess it is something that I have done for years without realizing it....


Hiring A Branding Company 101

If your company has a good product and a hungry market for that product, you're closer to success than 90% of the rest. But to take that final step, some of the most successful companies in the world have hired a Branding Company to craft their company's brand image into the sales and loyalty-generating machine it needs to be....


What Is Web Branding Anyway?

The whole idea behind web branding will find several differing viewpoints. For some experts the basis of web branding is a means of identifying your site by providing an image association....


The Benefit of Branding: ncrease your sales and promote your product by building a solid brand

Without a doubt you'll agree that the key to successful selling is promotion. You need to get your name and your product out there....


How Will Your Visitors Remember You And Your Business? Brand Yourself From The Crowd...

Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique E reminds you famous 'Dell' computers....


Experience Branding ? How to Survive as an Online Retailer

"Are You Experienced?" asked guitar player Jimi Hendrix 35 years ago....


Business Branding For Success

Does business branding play a significant role in your marketing campaign? Again, as in other articles, I like to begin with the philosophy behind the subject matter....


Brand Identity, Corporate Identity, and Brand Image

1. Corporate identity. Corporate identity is a company’s visual presence, which involves the corporate logo and design strategy for corporate marketing collateral....


Directional (Not Direct) Marketing

Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent of total website conversions occurs in the first half-hour....


The Benefit of Branding: Increase Your Sales and Promote Your Product by Building a Solid Brand

Without a doubt you'll agree that the key to successful selling is promotion. You need to get your name and your product out there....


Branding A Product - 5 Tips

Your company and your products are not equivalent. Rather, each of your products requires its own brand identity....


Grow Your Home Business - Three Sites To Have That Will Help

There are a lot of things that go into running a successful home business; and having an online presence is one of the most important. This is not necessary for all home businesses, but the majority of home businesses are the type that should have one....


Color association in logos and designs

If you ask someone what is the logo for Mcdonalds, an instant answer would be given to you in a matter of seconds. Adult and young children alike....


Business Marketing: Improve Your Branding or Marketing Message through Four Simple Words

Every day thousands of business owners are scratching their heads on how to be unique within the market place. This concept known as branding within the marketing or advertising departments is critical to the success of your business....


One Internet Marketing Approach

Whether you are new to Internet marketing or frustrated by the experience, the concept is undisputedly a challenge. As they say, there is more than one way to skin a cat....


Branding is Everything... Everything is Branding

A consumer will give you about three seconds, maybe 4 if you're lucky, to get to your message across. To make it obvious that your brand is different, that your brand is better, and why they should take time to care....


Creating Brand Awareness through Effective Brand Names & Symbols

There is no disagreement that effective branding through ‘use of a name, term, symbol or design, or a combination of these’ (Quester et al, 2001) can create brand awareness and recognition in the quickest manner. Companies use different kinds of ‘Brand Name’, that is, a word, letter or a group of words such as AOL, Intel Pentium III etc to project their companies....


Don’t overlook your email when considering your brand identity.

You wouldn’t skip letterhead when sending out a sales letter - Or would you? How many emails do you send each day?...


Logo Design - Corporate Identity Branding - Brand Identity Guru

Like it or not it’s who you are. Your corporate Identity touches all aspects of your business and plays a vital role in your customer's overall feeling with your organization....


1 Secret in Franchise Branding

Franchise Branding is not like branding just any old product, franchise branding is much more than that. You have to brand your Franchisees as “Service Gods,” The logo and image as a “Cult,” the Founder as a Legend and then you get to brand the product or service....


Build Your Business with Strong Brands - not a Mountain of Cash

You're having the gang over on Sunday to watch the football game on TV. Which pizza parlor do you call?...


Dot.travel Domains - The Pros And Cons.

The first websites using the dot-travel domain name went live back in October 2005 in a flurry of media announcements and hype. Since then the hype has subsided and there appears to be little evidence of a major take up of the new Dot....



Branding - Search Results (134)

 



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